The provision of effective market insight is key to gaining an advantage over competitors in the war for talent. Whilst market intelligence will provide the facts; it is the ability to interpret this and provide true insight that is the real key to success. CER is able to identify how competitors operate, assess how effective their model is, and provide information and insight that will allow you to refine your own business structure and staffing requirements. Our clients ask us to conduct market insight projects because they are seeking to:
- Understand how their competitors are structured and how the reporting lines work-often in advance of an re-organisation
- Identify key individuals and assess their propensity for a move
- Gain an appreciation of remuneration levels and benefits packages - either in a direct competitor or across the industry sector
- Build an understanding of their employer brand
- Develop an understanding as to how other companies are gaining an advantage by embracing diversity
Every insight project is designed around a very specific requirement and an understanding by CER as to why the information is required. We appreciate how the client would like the information to be presented and we offer a formal report supported by an informal briefing. You will be provided with both an executive summary as well as a full analysis as to our findings.